Which of the following is NOT a component of the Business Model Canvas?

• A. Value propositions
• B. Customer segments
• C. Brand identity
• D. Key Partnerships

Answer: (C)

The Business Model Canvas maps how a business creates, delivers, and captures value using nine building blocks. These blocks include what value you offer (Value Propositions), who you’re serving (Customer Segments), and who you collaborate with to make the model work (Key Partnerships), among others like Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, and Cost Structure. Brand identity isn’t one of these formal blocks; it’s a branding/marketing concept that can influence how customers perceive your value proposition or trust your brand, but it’s not a distinct component in the canvas. That’s why Brand identity is the correct choice for what’s NOT part of the Business Model Canvas.