Which of the following is a description of strategic continuity in Porter’s tests?

• A. Maintaining a consistent strategy over time.
• B. Always changing the value proposition.
• C. Avoiding any tradeoffs.
• D. Responding only to price competition.

Answer: (A)

Strategic continuity means keeping a consistent strategy over time, so the chosen position and the set of activities that support it stay stable and mutually reinforcing. In Porter’s view, lasting competitive advantage comes from a clear, differentiated position built through a coherent pattern of activities. When the value proposition remains steady and the activities align with that position, the firm builds durable capabilities, a recognizable brand, and cost structures that support it, even as some market conditions shift.

If you were to keep changing the value proposition, the link between activities and the position would blur, making it hard for customers to see a distinct reason to choose the firm. Strategy also isn’t about avoiding tradeoffs entirely; Porter argues that tradeoffs are what define a firm’s unique position. Trying to compete only on price ignores other dimensions of value and makes it easier for competitors to imitate. So, maintaining a consistent strategy over time best describes strategic continuity.