Which set correctly describes Value Creation, Value Delivery, and Value Capture?

• A. Value Creation: segments + value proposition. Value Delivery: channels/relationships/resources/activities/partners. Value Capture: revenues and costs.
• B. Value Creation: marketing; Value Delivery: logistics; Value Capture: taxes.
• C. Value Creation: channels; Value Delivery: customer relationships; Value Capture: marketing.
• D. Value Creation: costs; Value Delivery: revenues; Value Capture: assets.

Answer: (A)

Value creation focuses on identifying who you serve and what unique value you offer to them—the customer segments and the value proposition. Value delivery covers how you actually provide that value, including the channels you use to reach customers, the relationships you build, and the key resources, activities, and partnerships required to deliver the offering. Value capture looks at the financial logic—how money comes in and what it costs to run the model—i.e., revenues (revenue streams) and the cost structure. This alignment matches a set that places segments and value proposition under creation, channels/relationships/resources/activities/partners under delivery, and revenues and costs under capture. Other groupings mix in elements like marketing or taxes, which aren’t the primary descriptors of these three stages.