Which statement describes strategic positioning?

• A. Doing different activities to deliver a unique value proposition.
• B. Doing the same activities more efficiently.
• C. Outsourcing most activities.
• D. Matching price with all competitors.

Answer: (A)

Strategic positioning is about delivering a unique value to customers by performing a different set of activities than rivals. The statement captures this by describing doing different activities to deliver a unique value proposition. By selecting activities that distinguish your product or service—such as a distinctive design, delivery model, or customer experience—you create a market position that competitors find hard to replicate, rather than just competing on cost or price.

Why the other ideas don’t fit as positioning: doing the same activities more efficiently aims at improving operations and costs, not at creating a distinct offer that shapes how customers perceive and choose you. Outsourcing most activities is a structural choice about what you keep in-house versus rely on, but it doesn’t itself define a unique way of delivering value. Matching price with all competitors centers on pricing strategy, not on building a unique combination of activities that differentiates you in the marketplace.